Hi, I'm Mike

I'm an award-winning author, journalist, and senior copywriter and have worked with major brands like:• Nike – interviewing NFL stars
• Booking.com – writing UK hotel content
• The Mirror – writing feature articlesI specialize in story-driven emails, SEO-focused web content, and social media marketing – and have helped 1000s of B2B and B2C clients hit top spots on Google.Check out some past work...

AmpiFire

Content Marketing

I have 9+ years of experience writing branded content, helping businesses across sectors drive more inbound traffic and increase conversion – with distribution across hundreds of major platforms, and high Google placement.

See a top-5 ranking example

Nike & The Mirror

Journalism

I conducted in-person interviews with sports stars and wrote feature articles for the Mirror online, ranging from the NFL to the Olympics.

Check out some articles!

Booking.com

Web Content

I wrote and edited web content for Booking.com, the world's leading hotel website – helping to grow it from 30 million monthly visitors to 500+ million.

Read an example!

Storytelling Expert

Published Author

Storytelling is in my blood – I'm a Carnegie-nominated author, with two books published by Hachette, one of the Big 5 publishers in the UK and US.

Let me see more!