Hi, I'm Mike

I'm an award-winning author and freelance writer with 15 years' experience, and have worked with major brands like:• Nike – interviewing NFL stars
• Booking.com – writing UK hotel content
• The Mirror – writing feature articlesI've also driven over 10 million views on YouTube with viral scriptwriting for some of the biggest creators on the platform.Check out some past work...

AmpiFire

Content Marketing

10 years of experience writing branded content, helping businesses across sectors drive more inbound traffic and increase conversion – with distribution across hundreds of major platforms, and high Google placement.

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Authentic Digital

SEO & LLM Optimization

Helped B2B and e-commerce businesses get found and drive more sales with readable, human blogs that nail their keyword plan.

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Nike & The Mirror

Journalism

Conducted in-person interviews with sports stars and wrote feature articles for the Mirror online, ranging from the NFL to the Olympics.

Check out some articles!

Booking.com

Web Content

Wrote and edited web content for Booking.com, the world's leading hotel website – helping to grow it from 30 million monthly visitors to 500+ million.

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Storytelling Expert

Published Author

I'm a Carnegie-nominated author, with two books published by Hachette, one of the Big 5 publishers in the UK and US. I'm obsessed with storytelling, and it carries over into all my work.

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YouTube

Scriptwriting

From animated history videos to documentaries, listicles, and educational content, I've worked with channels ranging from Trend Central (5m) to Yarnhub (3m) and MegaBuilds (1.5m).

See some verified videos!